Privacy Policy for Knapsack
Effective Date: March 25, 2026
Thank you for using Knapsack ("Knapsack", "Knapsack Travel", "we", "us", or "our"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our app (Knapsack Travel), website, and services.
Where the Platform shows content or interactions from other users, there is no tolerance for objectionable content or abusive behavior, as described in our Terms of Service (including community and acceptable-use rules). This Policy explains what we collect and how we operate safety features such as filtering, reporting, blocking, and response times; the Terms set out the full conduct standards you agree to.
If you have any questions, please contact us at support@knapsck.com.
1. Information We Collect
a. Account Information
When you create an account or use our services, we collect:
- Username, email address, and password
- Name and profile image
- Gender and date of birth
- Information from third-party sign-in (e.g., Google, Facebook) if you choose to connect
b. Location Data
We collect location information for travel-related purposes:
- Address and coordinates (latitude/longitude) you provide for trips
- Location data associated with places you visit or content you create
c. User-Generated Content
When you use Knapsack as a social travel platform, we collect:
- Photos, videos, and text you create or upload (e.g., place content, reviews)
- Trip plans, itineraries, and descriptions
- Comments and messages you send
- Metadata associated with your content (e.g., when, where, and by whom it was created)
d. Social and Engagement Data
We collect information about your activity on the platform:
- Connections (followers, following)
- Views, likes, votes, and other engagement with content
- Travel personality quiz answers and scores
e. Device Information
We may collect information about your device, including:
- Device type, operating system, and app version
- IP address and usage patterns (for product analytics, fraud prevention, and diagnostics)
- Pseudonymous identifiers our systems generate or use to operate the service (for example, to keep you logged in, deliver push notifications if you enable them, or measure crashes and errors)
f. Optional Information Sharing
When you choose to interact with third parties via Knapsack (e.g., booking a service, sharing a trip), your contact information may be shared only as needed. This is entirely opt-in.
g. Safety Reports, Blocks, and Moderation
To operate trust and safety on the Platform, we may collect:
- Abuse or content reports you submit (including descriptions, categories, and identifiers of the reported content or account)
- Block and mute relationships (for example, which accounts you have blocked)
- Metadata needed to investigate reports (such as timestamps and product surface where a report was filed)
- Internal moderation records tied to enforcement of our policies
2. How We Use Your Information
We use your data to:
- Provide and improve Knapsack's core features (travel planning, AI suggestions)
- Personalize your experience and show relevant content
- Support social functions (connections, feed, sharing)
- Enable AI-powered travel recommendations
- Provide customer support
- Detect abuse, fraud, and illegal activity
We do not sell your personal data to any third parties.
Advertising (interest-based, first-party)
We may show you promotional content or ads inside Knapsack. Where we do, ad relevance is based on your activity and interests on Knapsack itself—for example, places, trips, content you engage with, or preferences you express (such as interest in national parks)—so that offers are more useful to you (e.g., related gear or experiences).
- No sale or handoff of your profile to advertisers: We do not sell your personal information, and we do not provide advertisers with your name, email, account details, or similar identifiers for their own marketing databases.
- Leaving the app or website: An ad may include a link that opens a third-party site or app (for example, to learn more or purchase a product). That third party’s collection and use of information is governed by its own policies. We do not track you across other companies’ apps or websites after you leave Knapsack for advertising or analytics purposes, and we do not use such cross-site or cross-app linking to target ads to you as described in Apple’s definition of tracking (below).
- Measurement inside Knapsack: We may use limited, first-party data (such as whether an ad was shown or tapped within our product) to operate and improve our ad system and to report aggregate or internal performance metrics.
a. User-generated content, filtering, reporting, blocking, and response times
We use personal information and Platform data to keep the service safe and lawful, including:
- No tolerance: We enforce a zero-tolerance approach to objectionable content and abusive users as defined in our Terms of Service.
- Filtering: We apply automated and policy-based measures designed to filter, rate-limit, classify, or otherwise limit objectionable content before or as it is distributed, alongside human review where appropriate. No system is perfect; reports still help us improve safety.
- Reporting (flagging): We provide a report or flag path on every major surface where user-generated content from others appears (for example feeds, posts, comments, direct messages, profiles, shared trips, and place or review content where applicable). Accurate reports help us investigate.
- Blocking: When you block another user, we process that action so their content is removed from your experience without undue delay, using both server-side enforcement and client-side filtering so blocked accounts and their UGC are excluded from what you see. Blocking also notifies us so we can review associated conduct under our Terms.
- Timely enforcement: For valid reports of objectionable content or abusive behavior that we substantiate, we strive to remove or restrict the content and address repeat offenders (for example through warnings, suspension, or termination) within twenty-four (24) hours. Complex cases, legal process, law-enforcement requests, or unusually high volume may occasionally require more time; we prioritize safety and will communicate when we can.
Operational playbooks and internal procedures support these commitments so our team can meet them consistently; App Store and other reviews may assess both our policies and how the product behaves in practice.
3. Tracking, “Data Used to Track You,” and App Tracking Transparency (Apple)
Apple defines tracking as linking data collected from our app about you or your device with third-party data for advertising purposes, or sharing collected data with a data broker (including for advertising). That definition matters for App Store privacy labels (including whether any data types are labeled Data Used to Track You) and for App Tracking Transparency (ATT) on iOS and iPadOS.
How we align with that definition: Our interest-based advertising is intended to operate on first-party signals from your use of Knapsack, without selling or handing your personal profile to advertisers and without us tracking you across other companies’ apps or websites after you leave the product, as described in Advertising (interest-based, first-party) above. We still list in App Store Connect every category of data the app or its third-party SDKs collect, and we indicate accurately whether each category is used for tracking as Apple defines it.
On supported versions of iOS and iPadOS, if we collect data used to track you as defined by Apple (for example, if we or an integrated SDK were to use the advertising identifier or other data for cross-app or cross-site advertising linking in a way Apple treats as tracking), we request your permission through Apple's ATT framework before doing so where required. If you tap "Ask App Not to Track" (or equivalent), we do not use the IDFA for tracking as Apple defines it. You can change your choice at any time in Settings → Privacy & Security → Tracking on your device.
Some data uses are not tracking under Apple's definition—for example, first-party fraud prevention, crash and error diagnostics, delivery of push notifications you opt into, maps or location features you choose to use, or analytics that do not link your data across apps and websites owned by other companies for advertising in the manner described above. We still describe those practices in this policy and in App Store Connect so you know what we collect and why.
Important: Privacy Nutrition Label answers (including Data Used to Track You and each data category’s purposes) must match what the app and its SDKs actually do. Third-party components (analytics, crash reporting, ads, maps, attribution, etc.) can trigger tracking or additional data types even when our own practices are first-party only—those must be reflected in labels and, where applicable, in ATT behavior.
4. Data Sharing and Disclosure
We do not share your personal data except in the following cases:
- With your consent: When you opt in to connect with a third party or share content
- With service providers: We use trusted vendors under contract to help operate our service—for example cloud hosting (which may include Google Cloud Platform), AI features (which may include OpenAI), analytics, crash and error reporting, push notifications, maps or location features when you use them, and systems that deliver or measure advertising within Knapsack. They process data on our behalf as described in this policy; any SDK or partner that collects data for its own purposes is accounted for in our App Store privacy labels and partner notices.
- As required by law: We may disclose data if legally obligated (e.g., subpoenas, court orders)
5. Children's Privacy
Knapsack is not intended for children under 13 (or under 16 in the EU) unless under a supervised child account. Child accounts must be created and monitored by a verified parent or guardian.
If we discover an unsupervised child account, we will take steps to delete the account and associated data.
6. Your Privacy Rights
a. GDPR (EU/EEA Users)
If you are in the European Economic Area, you have the right to:
- Access, correct, or delete your data
- Withdraw consent at any time
- Object to or restrict processing
- Request data portability
To exercise these rights, contact us at support@knapsck.com.
b. Account deletion
You may delete your Knapsack account as described in our Terms of Service and on our Account deletion page.
c. California & Other Jurisdictions
Residents of California and other jurisdictions may have additional rights under local laws (e.g., CCPA). These include:
- Right to know what data we collect
- Right to request deletion
- Right to opt out of data sharing (where applicable)
"Do Not Track" signals are honored where required by law.
7. Data Retention and Security
We retain your personal information only as long as necessary to provide the service or as required by law.
We use modern security practices (e.g., encryption, access controls) to safeguard your data. However, no method of transmission or storage is 100% secure.
8. Cookies and Tracking Technologies
If you use our website, we may use cookies and similar technologies to:
- Maintain session integrity
- Analyze usage trends
- Deliver personalized content
You may disable cookies in your browser settings, though this may affect certain features.
9. Third-Party Services
Knapsack may link to or integrate with third-party services (e.g., Google, Facebook). Their use of your data is governed by their own privacy policies. Please review them individually.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via the app or email.
Continued use of Knapsack after an update constitutes your acceptance of the revised policy.
11. Contact Us
Knapsack Support
Email: support@knapsck.com
